Get more local customers, fast.

The Ringfence Marketing local SEO strategy is built on a unique approach designed to provide clients with unrivaled dominance in their local market. Unlike traditional SEO services that focus solely on optimizing a single website, this strategy leverages a network of 12 fully optimized, location specific websites. These supporting websites are designed to target a wide range of relevant local keywords, ensuring the client captures traffic from every possible search query within their 50-square-mile exclusivity zone. Each website is customized with content tailored to the client’s industry and geographical area, maximizing visibility and reach. In addition to keyword optimization, these websites are regularly updated to align with the latest SEO best practices, ensuring they remain competitive as search engine algorithms evolve. This comprehensive approach ensures that the client maintains a dominant presence in local search results, driving consistent traffic to their business.

Link Building

A key pillar of the service is its sophisticated link-building strategy. Each of the 12 supporting websites is designed to generate high quality backlinks to the client’s primary website. These backlinks serve as a signal to search engines that the client’s website is authoritative and relevant, improving its ranking for critical local search terms. Our Ringfence Marketing strategy goes beyond standard link building by focusing on hyper-local and industry specifc links. By targeting websites within the same geographical area and niche, the strategy ensures that each backlink carries maximum weight, further boosting the client’s online authority. The interconnected nature of the supporting websites also strengthens the overall link profile, creating a robust and diverse backlink network. This significantly enhances the client’s search engine rankings, helping them outpace competitors and capture more local business.

Lead Generation
At its core, our Ringfence Marketing service is designed to drive high-quality leads that translate into increased revenue for the client. The lead generation strategy is tailored to capture potential customers actively searching for the client’s products or services within the designated area. Each of the 12 supporting websites features prominently placed contact forms, click-to-call buttons, and other lead capture tools, making it as easy as possible for potential customers to reach out. These tools are strategically positioned to maximize conversions and ensure that every visitor can quickly and effortlessly engage with the client’s business. In a unique and highly effective twist, each supporting website superimposes the client’s primary website over the top. This means that no matter which of the 12 websites a potential customer lands on, they are seamlessly presented with the client’s main site. This ensures a consistent brand experience across the entire network, building trust and familiarity while funneling all traffic and leads directly to the client’s business. The lead generation process also targets high-converting local search queries, such as ”service near me" or ”emergency service in location". By focusing on these queries, the strategy captures potential customers with the highest intent to purchase, ensuring the client receives a steady stream of valuable leads.

Step-by-Step Process
The Ringfence Marketing comprehensive approach is structured over several months to ensure optimal local SEO performance for clients. Each phase builds upon the previous one, delivering sustained improvements in online visibility and lead generation.
Month 1: Domain and Website Setup
1. Domain Acquisition: Purchase 12 domain names, selecting either new or expired ones based on availability.
2. Website Development: Construct 12 website structures targeting: keyword specific location areas business brand names and business service searches.
3. Content Optimization: SEO-optimize content for each business within the target radius (typically a 50 square-mile area.
4. A. Meta Tags Implementation: Add meta titles, meta descriptions, and headers to the homepage of each website.
5. Website Superimposition: Overlay the client's website on top of all 12 websites, ensuring Google ranks the underlying sites based on their optimized content. Visitors see the client's website and can contact them directly.
6. URL Compilation: Create a URL listing all the websites, allowing the client to view each website's indexed pages.
7. Check all sitemaps and see how many location pages were built. Access a list of other local business web pages created.
8. Search Console Submission: Submit all websites to Google Search Console.
9. Indexing Monitoring: Wait for indexing and monitor initial results.
Month 2: Content and Backlink Strategy
1. Homepage Content Addition: Enhance each website with relevant homepage content.
2. Backlink Creation: Generate backlinks from the home page content of each website to the client's business website.
3. Re-submission to Search Console: Submit all websites again to Google Search Console for updated indexing.
Month 3: Location-Based Optimization
1. Location Page Development: Create location-specific pages targeting various areas within the 50 square mile radius.
2. Content Customization: Tailor content on these pages to address the unique aspects and services relevant to each location.
3. Local Keywords Integration: Incorporate local keywords to enhance search engine visibility for location based searches.
Month 4: Private Blog Network (PBN) Linking
1. PBN Setup: Establish a Private blog network to support the client's websites.
2. Link Building: Create high quality backlinks from the PBN to the client's main and supporting websites, boosting domain authority.
Month 5: Finalization and Citations
Please note: Month 5 services are not included in the standard package and can be purchased separately for a one-time fee of $300. This step is optional, as only about one in 20 clients require it.
1. Citation Building: develop citations across various online directories to enhance local SEO.
2. NAP Consistency: Ensure name, address, and Phone number information is consistent across all platforms.
3. Review Management: Set up systems to encourage and manage customer reviews, boosting online reputation.
Month 6 and Beyond: Continuous Optimization and Monitoring
1. Performance Analysis: Regularly assess the performance of all websites and backlinks.
2. Content Updates: Refresh and update content to maintain relevance and SEO effectiveness.
3. Technical SEO Audits: Conduct periodic technical audits to identify and resolve any issues.
4. Reporting: Provide clients with detailed reports on progress, performance metrics, and future recommendations.

This structured, phased approach ensures that clients receive a robust and sustainable local SEO strategy, leading to improved search rankings, increased traffic, and higher lead generation over time.